Rocky Mountain Hockey Schools

RMHS came to Narwhal Collective in need of a brand update and general facelift. Having been in business for over 15 years their identity was dated.


After a deep dive into their business, customers, and goals for the future — Narwhal Collective introduced a new hierarchy of brand marks to identify the different school options RMHS provides.


Through an understanding of the client, Narwhal Collective has been able to create a new and fresh look to the school that has really resonated with its students. Be on the look-out for the new RMHS mascot “Rocky the Yeti” at a rink near you.